The first half of 2020 will be remembered by history as a time that not only tested the world, but also brought it together more closely than any other event in a generation. For international creative leaders, who’ve traditionally faced starkly different obstacles in each of their markets, the Covid-19 pandemic has created a consistent challenge across all borders. As the world enters a period of recovery and reemergence, these creative leaders will be entrusted with helping guide clients along a thoughtful, productive path.
This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.
