Airbnb for Gingerbread Houses? Fully Baked Parody Is a Sweet Fundraiser for Homeless

McKinney turns bookings into donations

Headshot of David Griner

Well, this is adorable. 

For its pro-bono holiday project, agency McKinney created, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead.

All "bookings" become contributions to New York homeless charity Robin Hood. The site notes that "100 percent of your donation goes directly to Robin Hood's initiative to help homeless families off the streets and into safe homes."

Prop design house PropTarts created the gingerbread houses, which were photographed by Tony Pearce. Check out lots of photos and credits below:


Agency: McKinney

Campaign: Gingerbreadbnb

Chief Creative Officer: Jonathan Cude

Executive Creative Director: Peter Nicholson

Art Director: Cody Pate

Copywriter: Zac Milner

Designer: Alexandria Jarvis

Photographer: Tony Pearce

Prop Designers: Prop Tarts

Senior Producer: Megan Wade

Art Producer: Stephanie Witchger

Account Director: Mary Liao

Project Manager: Leah McCann

Programmers: Beth McKnight, Brandon Waring

QA: Joe Levinski

Hand-Drawn Typographer: Alex Nassour


@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: December 16, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT