Amy Poehler and Rashida Jones Reunite to Remake Fairy Tales for Pure Leaf Tea

Jones directs her former co-star as DDB celebrates being disagreeable

Amy Poehler holds a Rapunzel doll while narrating a fairy tale
Amy Poehler narrates more empowered versions of fairy tales in Pure Leaf's new campaign, "No Is Beautiful." Pure Leaf

In these reimagined fairy tales, the princess refuses to hop onto a towering stack of mattresses to prove her royal lineage, Rapunzel gives herself a pixie makeover and Gretel logs a 40,000-step day by avoiding a creepy candy shack.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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