Apple Japan Gathered Footage of MacBooks Across Anime and Turned It Into an Ad

The spot shows how the laptop is embraced in animation

A man in an anime looks at an Apple Macbook
A scene from the 2018 film Mirai is one of several pieces of "found footage" in Apple Japan's new spot aimed at students. Apple Japan
Headshot of David Griner

Apple’s Behind the Mac campaign is all about showing how the MacBook has permeated creative culture, usually by showing it in the hands of famous icons and aspiring artists alike. A new ad from Apple Japan takes the concept in a fun direction, highlighting how often MacBooks—or thinly veiled lookalikes—appear in anime.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."