Apple’s New Ad Champions Privacy by Reminding Us About Everything We’d Rather Keep Quiet

Each cringe-inducing scene relates to a specific privacy feature

Your intraoffice messages are rarely as private as you think. Apple
Headshot of David Griner

Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."