Arby’s Put Its Hat on Rival Mascots in a Fashion-Forward Power Move

Agency Moxie cleverly capped off National Hat Day

It
Fast food's most famous redheads got accessorized by Arby's. Moxie
Headshot of David Griner

While Burger King is out trolling every clown in town and Wendy’s is eviscerating any rival who sets foot on Twitter, Arby’s has found a slightly less combative way to have some fun with its competitors.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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