Auto Brands’ Super Bowl Spots Dominated by Drive-By Celebs

Industry has gotten notably more creative in the past decade

Audi, Hyundai and Jeep Super Bowl ads
Audi, Hyundai and Jeep were among the auto brands that took a risk with their Super Bowl spots this year. Audi, Hyundai, Jeep

A sedan whipping through city blocks, pavement glistening in the rain. A row of trucks driving in V-formation across the copper earth of the American southwest. An SUV, adorned with a bright red bow, dusted lightly with snow.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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