Award-Winning Creatives Explain What It Takes to Win a Cannes Lion

Go inside the work of these standout campaigns

Palau Pledge, an ambitious tourism campaign, won big in Cannes.

Emotion, impact, irreverence.

Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain’s PR crisis. At the festival last month, we caught up with the creatives behind some of the most-awarded brand campaigns, including the Palau Pledge which took home two Grand Prix:


In P&G’s The Talk, a Grand Prix winner in Film, director Malik Vitthal talks about the goals and challenges of producing a short film on race in America:


KFC, and its agency, Mother London, took home gold for their print ad following a highly publicized chicken shortage. Here, CMO Meg Farren and Mother London executive creative director Hermeti Balarin tell us what led to the ad’s creation:


And Apple took home a Grand Prix for the Spike Jonze-directed Welcome Home campaign. Here, we talk up with TBWA\Media Arts Lab creatives Robbin Ingvarsson and Kako Mendez about winning one of the ad industry’s highest honors:



Publish date: July 3, 2018 https://stage.adweek.com/creativity/award-winning-creatives-explain-what-it-takes-to-win-a-cannes-lion/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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