When Jen Rubio’s luggage broke, she knew she had to come up with a solution. So she started her own business.
Rubio, president and chief brand officer at Away, told Adweek managing editor Stephanie Paterik at Brandweek that “the bar is lower than ever before” to start a company.
Current technology, including social media and the ability to make a website, as well as the concerted effort to build the company’s culture, make the “bare bones” of a company easy to put in place.
“Over the next few years, we’ll see a lot of companies coming in and out of the market,” Rubio said.
Watch her full remarks at Brandweek in Palm Springs on Sept. 24 above, including how she started her luggage business, why she launched a print magazine and her predictions for the future of ecommerce.