Barbie Adds Doctor Who, Dana Scully and More to Its Growing Roster of Modern Icons

The brand's lineup is rapidly evolving to go beyond breezy fashion

If you’re a dedicated Whovian who also likes seeing more STEM role models for girls, there’s reason to rejoice. Mattel has paired up with BBC Studios to celebrate the long-awaited arrival of the Thirteenth Doctor with a Doctor Who Barbie.

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.