Bo Jackson and Brian Bosworth Totally Cheat at Tecmo Bowl in Kia’s Nostalgic New Ads

8-bit touchdown drives in a Sorento

Headshot of Tim Nudd

Bo Jackson really, really, really, really loves Tecmo Bowl.

Earlier today, we wrote about the former NFL star's cameo in a new Bud Light ad, in which he's seen playing the 1980s-era 8-bit football video game. Now, lo and behold, we find out that Jackson, 53, is also starring in a whole Tecmo Bowl-themed campaign for Kia, along with his former gridiron nemesis, Brian Bosworth.

The theme of the Kia spots, from David&Goliath, is pretty goofy but with an undeniable truth at its core—that anyone (Bo, Brian or you) would have been unstoppable in Tecmo Bowl if you had been allowed to drive a Kia Sorento around the field.

Check out the two spots here:

That wise crack at the end of the second spot refers, of course, to this infamous incident from a Raiders-Seahawks game in 1987, which had been hyped as a showdown between the two. Kudos to Bosworth, 51, for being willing to be ridiculed all over again for a buck. 

"Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento," says Colin Jeffery, chief creative officer at David&Goliath. "The play on technology in terms of blending the old video game graphics with the new advancements in the Sorento illustrates just how far Kia has come and how advanced this SUV truly is."

The spots will break on TV this weekend on NBC's Sunday Night Football, which Kia is sponsoring for a third straight season.


Client: Kia

Agency:  David&Goliath, LA

Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Creative Officer: Colin Jeffery

Creative Director: Rick Utzinger

Sr. Art Director: Sheldon Melvin

Sr. Copywriter: Matt Kappler

Sr. Copywriter: Andy Sciamanna

Planning Director: Andrew Lynch

Director of Broadcast Production: Paul Albanese

Sr. Broadcast Producer:  Katie Lambrecht

Senior Project Manager: Kemit Ray

Managing Director: Jeff Moohr

Group Account Director:  Mike O'Malley

Account Supervisor: Tara Poosti

Account Executive: Jack Scott

Product Information Manager: Mark McNaul

Director, Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price

Production Company: MJZ

Director / DP: Joaquin Baca-Asay

President: David Zander

Executive Producer: Eriks Krumins

Line Producer: Lalou Dammond

Sales Representative: In-House Reps (Steven Monkarsh / Irma Rodriguez)

Editorial House: Spinach

Editor: Nate Gross

Asst Editor: Zaldy Lopez

Producer: Jonathan Carpio / Patricia Gushikuma

VFX / Animation / Online: Method

Creative Director:  Jon Noorlander

Lead Flame Artist / On Set Supervisor: Tom Leckie

Lead Flame Artist: Chihcheng Peng

CG Supervisor: Ivan Guerrero, Rick Walia

Compositing Supervisor: David Piombino

Executive Producers: Stuart Robinson & Stephanie Gilgar

Senior VFX Producer: Heather Saunders

Color: Company 3

Colorist:  Tim Masick

Music: Beacon Street

Composers: John Nau, Andrew Feltenstein, Danny Dunlap

Sound Design & Mix: Beacon Street

Mixer / Sound Designer: Rommel Molina

Executive Producer: Adrea Lavezzoli

Mix Producer: Kate Vadnais

Associate Producer: Lindsey Lerman

@nudd Tim Nudd is a former creative editor of Adweek.