Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine

The videoconference platform is becoming a creative playground

A virtual background of a table, lights and cabinet
The Behr paint brand was one of the first to take advantage of Zoom's popular virtual-background option. Behr

We’ve all been there: The videoconference is about to start, and you find yourself scrambling for a suitable corner of your home—one that preferably doesn’t expose your piles of laundry or unkempt kitchen.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.