Brands Salute MLK, but When Does Inspiring Become Exploiting?

Trying to find a balance on Twitter

Headshot of Alfred Maskeroni

Here we are celebrating the life and legacy of civil rights pioneer Dr. Martin Luther King Jr. And right on cue, brands are tweeting out messages of rememberance stamped with the company's logo, or even the product itself.

To be fair, no one has tweeted anything terribly egregious today. [UPDATE: Whoops, we spoke too soon. Check out this stinker from the Seattle Seahawks.] Many simply tweeted quotes from MLK, which seems fine. The problem, as we've seen before, is when they try to tie in their brand or product. That's when the salute becomes more of a sales pitch. (And sorry, but how heartfelt of a tribute can Steak-Umm really offer?)

Take a look below at some brands that felt the need to weigh in:













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@maskeroni Alfred Maskeroni is director of video for Adweek.