British Ad Completely Filled With Farting Lightbulbs

Spot hawks bulbs with 'no nasty emissions'

I know I often rag on commercials for going too long, but this British spot for Megaman low-energy lightbulbs proves there's no way a farting lightbulb gag can overstay its welcome. I particularly appreciate their efforts to match certain types of bulbs to specific fart noises—the pool lights made me choke on my cereal. It's rare that anyone manages to outdo All Bran, my previous standard for scatological humor in advertising, but I think Megaman pulled it off. Enjoy it while you can. Some humorless Puritan is bound to call in the Ad Standards Authority on this one. Via Adland. David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
Publish date: September 2, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT