British Airways catches Olympic fever in this cute spot, where luggage from Great Britain, Japan, South Africa, the U.S. and Brazil compete in a race to the luggage carousel. Created by BBH London (and Moxie Pictures director Neil Gorringe) and set to the commentary of Jim Rosenthal, it's a delightful way to celebrate British Airways's sponsorship of the upcoming 2012 Olympic Games in London. I particularly appreciate the attention paid to the luggage, from the enormous, impenetrable steel case of the U.S. to Brazil's patch-covered duffle bag. Actually, all the details were carefully crafted: the two-handed ticket take at Narita Airport; the commentator from the U.S. talking about how we're dominating this race; the careful attempt to show BA as a conscientious luggage handler. When Great Britain comes from behind to win the race, perfectly catering to the well-documented British love of the underdog, you truly feel happy for the little girl—and not just because she actually got her suitcase back in one piece.
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