Brothers From ‘Charlie Bit Me’ Recall Tough Childhood for Ragú

Some wounds never heal

Headshot of Tim Nudd

Harry and Charlie, the kids from 2007's superviral "Charlie Bit Me" YouTube video—which is closing in on half a billion views—make a humorous return in this new Ragú spot, where they recall the pain and degradation of the incident and its aftermath. It fits perfectly into Barton F. Graf 9000's ongoing "A Long Day of Childhood" campaign for the brand. The lyrics of the jingle for this new spot are particularly inspired: "Charlie bit my finger like a rabid opossum, but Dad kept on filming because he thought it was awesome." Good to see the parents still making a killing off these kids!

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: October 17, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT