Burger King sexes up square butts for kids

Seriously, guys, I have no idea what's going on here. The Burger King is measuring women's butts while Sir Mix-a-Lot raps about wanting to "get with" SpongeBob SquarePants. That much I get. That's just Crispin being Crispin. But this is an ad for kids' meals? I'm usually not one to side with the parental-outcry types, yet it's hard to get past the inherent creepiness pouring forth from this unholy union. UPDATE: Below is the full-length music video, wherein parental-outcry types can gain more ammunition. UPDATE 2: Like clockwork, the Campaign for Commercial-Free Childhood weighs in: "It's bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it's utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women." Our sister blog BrandFreak has more.

—Posted by David Griner

Publish date: April 7, 2009 https://stage.adweek.com/creativity/burger-king-sexes-square-butts-kids-14370/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT