If you're apartment hunting for a three bedroom/two bath/one Burger King, this might be the spot for you.
Spanish agency La Despensa equipped a tasty pad in downtown Madrid with a BK kitchen and menu counter for a stunt touting the arrival of the chain's home delivery service. You've got familiar brand signage, colorful meal displays and even some guy named Michael, dressed in a BK uniform, ready to take your order.
Because the agency listed the unit on local real-estate websites for roughly half its market value, "we had around 800 calls in five days asking to see the place," La Despensa creative director Luis Monroy tells AdFreak. Hidden cameras recorded the reactions of prospective tenants, who seem amused and pretty psyched about the experience.
"It took around three days to assemble the restaurant after weeks of searching for the perfect place," Monroy says. "Can you imagine what it's like to carry up all the kitchen tools, digital screens for the menu board … and the bar of 300 kilos to the third floor with no elevator?" Members of the marketing team, production company and agency all pitched in to help with the heavy lifting.
Of course, authentic BK cuisine was served. "It is a much more complete experience with a Whopper in your hands," Monroy says. Soon after it finished the video, La Despensa (which translates to "The Pantry"—perfect, right?), the apartment, which really had been on the market, was snapped up, "unfortunately without the restaurant, and at a higher price."
This well-done prank manages to stay on-point and satisfy without seeming overcooked. And that's kind of rare in this category.
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