Burger King’s Ridiculous Christmas Sweater Puts a Burning Yule Log on Your Belly

Flame-grilled fashion

Headshot of Kristina Monllos

Why turn on the TV for a yule log fire when you can just look down at your stomach?

That's, uh, the thinking behind Burger King France's new Christmas sweater—excuse me, jumper. The festive get-up, from creative agency Buzzman, has a belly pocket designed for a mobile phone so you can insert it and play a yule-log-fire video during your holiday. 

The whole thing makes a bit more sense when you remember Burger King's pitch—that its burgers are flame grilled. So, you eat a flame-grilled burger and you get a fire in your belly? Wouldn't you get heartburn instead? Who knows!

The jumpers are 29.90 and are available through a collaboration with clothing brand Rad. 

Client: Burger King
Agency: Buzzman 
Marketing Director: Béatrice Roux
Marketing Account Managers: Bérénice Charles, Carole Rousseau, Marine Dupas
Head of PR & Communication: Amélie Juillet 
Communication & PR Manager: Calypso Asline
CEO and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriter: Antoine Moittié
Artistic Director: Stéphane List
Artistic Director Assistant: Hadrien Brice
Account Managers: Pierre Guengant, Loïc Coelho, Clemence Gateau, Antoine Boizeau
Social Media Managers: Julien Scaglione, Loris Bernardini, Ronan Boussicaud
Digital Production Managers: François Phan, Christelle Perreira
Production/Art Buying: Vanessa Barbel, Emilie Lepot,
Art Buying: Assya Mediouni
TV producer: Benoit Crouet
Head of Print Production: Dee Perryman
Photograph: Jérémy Bouchet
Film Production: Sleepless Production
Director: Pierre-Maxime Mory
Music & Sound Design: The
Music: CDM music
Jumpers Conception & Production: RAD

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.