Cadbury Screme Eggs Are Amusingly Rotten in Halloween Spots

Hunting down their Creme Egg brethren

Cadbury has finally started recognizing Halloween with its Cadbury Screme Egg, and these three Canadian TV spots for it—by ad agency The Hive in Toronto—are as spooky as ads for candy eggs will allow. They do a good job of showing off the Screme Egg's special Halloween wrapper and green-and-white yolk (which looks a bit more like snot than they probably intended). The "Last Stand" ad is a particularly fun homage to Dawn of the Dead and Death Race 2000 (and maybe Ash's rehabbed car from Army of Darkness). Cadbury eggs are surprisingly expressive, as it turns out. The tagline, "Get them while you last," is an inspired touch, too.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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