Can You Describe Cannes in Just 3 Words? It Might Be Harder Than You Think!

But these marketers gave it a noble effort

Video: Nick Gardner; Edit: Breana Mallamaci
Headshot of Breana Mallamaci

CANNES, FRANCE—The Cannes Lions International Festival of Creativity, a six-day festival packed with executives and creatives who are dedicated to acknowledging and celebrating the year’s best advertising. Each year at Cannes, we see the latest and greatest creativity, some of which delves deeply into issues that impacts us and resonates on a global scale.

But can you describe this week-long celebration of creativity in just three words? We asked brand marketing professionals to give it their best shot—and it’s not as easy as you may think.

@yagot2believe Breana Mallamaci is a senior video producer and animator at Adweek. She enjoys making spreadsheets in her spare time for fun.