Check Out the 12 Campaigns That Won Top Honors at 2019’s Clio Awards

Whopper Detour was the only effort to win two Grand Clios

Actor Idris Elba narrates an award-winning ad
Idris Elba narrated a Grand Clio-winning breast cancer awareness ad for fashion brand Stella McCartney. - Credit by Stella McCartney
Headshot of David Griner

While we’ve known the gold winners at this year’s Clio Awards for a few weeks now, recipients of the program’s top-honor Grand Clios were just unveiled at the annual awards show in New York Wednesday night.

Most of the major awards shows this year have seen plenty of winner overlap across categories—such as Burger King’s Whopper Detour from agency FCB New York winning three Grand Prix at the Cannes Lions, or Droga5’s “The Truth Is Worth It” campaign for The New York Times winning two D&AD Black Pencils. But this year’s Grand Clios showed little repetition.

Whopper Detour was the only campaign to take two top honors, winning Grand Clios in Direct and Digital/Mobile. Droga5’s New York Times work also won two Grand Clios, but they were split across two campaigns: “The Truth Is Worth It” and “Read More. Listen More.”

Beyond those, the list was refreshingly diverse in its best-in-category winners, including a few frequent winners on the awards circuit (Mother New York’s “Insta Novels” for The New York Public Library and Microsoft’s “Changing the Game” from McCann New York, for example) alongside lesser-recognized work such as European home improvement chain Leroy Merlin’s “Lessons for Good” from Publicis Italy or fashion brand Stella McCartney’s moving breast cancer awareness spot featuring Idris Elba.

Take a look at all the Grand Clio winners below:

Branded Entertainment: Patagonia, “Blue Heart”

Production agency: Farm League

Design: The New York Public Library, “Insta Novels”

Agency: Mother New York

Two wins: Direct and Digital/Mobile
Burger King, “The Whopper Detour”

Agency: FCB New York

Experiential/Events: Leroy Merlin, “Lessons for Good”

Agency: Publicis Italy

Fashion & Beauty: Stella McCartney, “Breast Cancer Awareness”

Film: The New York Times, “The Truth Is Worth It”

Agency: Droga5

Innovation: Microsoft, “Changing the Game”

Agency: McCann New York

Integrated: Essity (Libresse/Bodyform), “Viva La Vulva”

Agency: AMV BBDO

Out of Home: Nike, “Air Max Graffiti Stores”

Agency: AKQA

Partnerships & Collaborations: The New York Times, “Read More. Listen More.”

Agency: Droga5

Public Relations: Aeromexico, “A World Without Borders”

Agency: Ogilvy Mexico

Social Media: Bud Light, “Philly Philly”

Agency: Wieden + Kennedy New York

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
Publish date: September 26, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT