Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot

Saatchi goes places with its playful new campaign

Chuck Norris' autograph turns a Toyota Tacoma into an action star. Toyota

Chuck Norris is no stranger to advertising, but it’s rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.)

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."