Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

Ogilvy Hong Kong finds a simple and effective metaphor

Ogilvy Hong Kong

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."