Coke Zero Invites You to Design, and Perhaps Even Wear, the Ugliest Christmas Sweater Ever

100 will get produced

Christmas is coming, and along with it comes the worst part of the year: ironic ugly sweater parties. Formerly the sole domain of grandmothers and Bill Cosby, ugly sweaters are some kind of awkward hipster mating plumage now, so it's only ill-fitting that Coke Zero has capitalized on it with the Coke Zero Sweater Generator, built by Droga5. You design a sweater with minimal Coke branding, and it goes into an online gallery where other people can vote on the best/worst designs. The top 100 will be made and sent to their creators, who will probably model them on Facebook. Above is the one I made.


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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.