Could Meditation Be the Key to Unlocking Brilliant Creative Ideas?

'I thought meditation was bullshit'

On the Terrace at the Lions, a group of like-minded thinkers gathered to get raw about why meditation can be a balm to modern demands. Marian Brannelly

Cannes, FRANCE—Many people have heard about the scientific benefits of meditation, but the practice often gets written off as something that’s granola and fringy—especially among type-A high-performers.

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@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.