Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi’s New Online Ads

Will the Nasty Delicious line up with Katy Perry?

Headshot of Tim Nudd

Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners?

Pepsi might not want you to ponder that specific question. But the soft-drink brand has gotten the former Office star and his real-life band involved in its "Hyped for Halftime" campaign. Robinson, 43, stars in a new three-part online comedy series (the first part, below, was released Wednesday) in which a male friend turns into a fairy godmother and tries to get Craig to Arizona.

Ad agency The Brooklyn Brothers created the series with Pepsi, in partnership with Comedy Central. The spots were directed by Jake Szymanski of Gifted Youth. The Brooklyn Brothers have worked with Robinson before, having created an amusing episodic 2012 campaign for New Era caps starring Robinson and Nick Offerman as Chicago White Sox and Cubs fans.

Robinson and the Nasty Delicious will deliver a live "halftime" performance on Key & Peele's Super Bowl Comedy Special on the night of Saturday, Jan. 31. And you have to figure they'll be in Glendale, Ariz., the following night in some capacity—maybe as an opening act.

Meanwhile, here's more from the "Hyped for Halftime" campaign:

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: January 21, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT