Demi Lovato Tries to Find the Right Balance in These Cheeky Spots for Core

The singer is 'sorry not sorry' for juggling all aspects of her life

Demi Lovato is one of the brand’s initial investors after discovering Core in 2015. Core

Core today announced the launch of its “Finding Balance With Demi Lovato” campaign, a series of spots featuring the songstress as two different versions of herself, who balance each other out.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.