Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It

TBWA\Helsinki puts recycled consumer plastic to new use

A person's arm with the Fortum Circo on
The Fortum Vipu, shortened from "virus prevention unit," is made of a recycled plastic called Fortum Circo. TBWA\Helsinki

Even in this era of quarantine, it’s rarely possible to avoid public places (and surfaces) entirely. Grocery or pharmacy runs during the Covid-19 pandemic make you hyperaware of how often it’s necessary to touch things with your hands—or get creative with your feet and elbows.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."