Doritos Pays Double to ‘Crash the Super Bowl’ Winners

'Man's Best Friend' and 'Sling Baby' directors each win a cool $1 million

Headshot of Tim Nudd

Doritos is getting used to shelling out money to the amateurs in its Crash the Super Bowl contest. Last year, J.R. Burningham won $1 million after his "Pug Attack" topped the USA Today Ad Meter. This year, not one but two Doritos directors will each pocket $1 million—following USA Today's decision to split the Ad Meter into two separate rankings. Jonathan Friedman of Virginia Beach, Va., wins $1 million for his "Man's Best Friend" spot, which was the favorite of the traditional Ad Meter panel of 286 adult volunteers on Sunday night. And Kevin Willson of West Los Angeles wins $1 million for "Sling Baby," which won the Ad Meter's broader social media vote, which wrapped up on Tuesday. Wilson, a 34-year-old former special education teacher, entered the contest twice before. "In high school I'd get out of doing papers by asking if I could do videos instead," he tells USA Today. "I was one of those weird kids in high school who figured out that I wanted to make videos for the rest of my life." Now, he'll have a chance to upgrade his workspace, at least, after working mostly in his garage. "It's freezing in there in the winter, and it's dusty," he says. "It's not a great working environment."

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: February 8, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT