Doritos Picks 5 ‘Crash the Super Bowl’ Finalists, and There’s Already a Clear Winner

Thumbs-up for 'Finger Cleaner'

You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest for consumer-generated commercials.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.