Dos Equis Introduces Its New ‘Most Interesting Man,’ and He Sure Is Different

Campaign gets 'contemporary twist'

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And this MIM isn't just a new face. He heralds a new approach to the ads, in what the brewer calls a "contemporary twist to the legendary character." 

@nudd Tim Nudd is a former creative editor of Adweek.