Drag Queens Wear Ikea Umbrellas, Lamps and Laundry Bags in Pride Campaign
The 'Dräg' campaign highlights the brand's acceptance of diversity
Ikea Canada did a photoshoot with drag queens wearing household products.
Ikea Canada
Every once in awhile you stumble across an ad so outlandish you wonder if it’s actually a fever dream. Ikea Canada’s recent Pride spot, which features drag queens strutting down the runway in nonclothing Ikea products, is one of those ads—but it’s very real.
