‘Dumb Ways to Die’ Returns With a Trick-or-Treat Halloween Special

No one is safe when the ghouls come out

Headshot of Tim Nudd

"Dumb Ways to Die," the famed Australian train-safety campaign from 2012, has done a couple of encores for special occasions. First it did a Valentine's Day ad. And now it's done a little choose-your-own-adventure Halloween special.

Should you trick or treat the little monsters who come to your door on Friday? Well, both approaches have their risks, it seems—for candy giver and candy seeker alike. "Be safe around Halloween … and trains," says the copy.

Agency: McCann Melbourne.


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@nudd Tim Nudd is a former creative editor of Adweek.
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