Dutch students hopped up on slidevertising

I'm learning a lot about Holland from recent ad campaigns by Amsterdam agency THEY. Apparently, everyone in the country is fixated on sex, death and coffee. Hopefully not in that order, though they are Dutch, so pretty much anything goes. Which brings us to THEY's "slidevertising" effort for a chain of coffee shops. Students download branded slides, place them in their PowerPoint reports for school and get coffee coupons in return. "I got free coffee to put this slide in my presentation," one image reads, which is a more coherent statement than I managed during my four years of college in the U.S. Judging by the video below, the slides are generally met with an awkward, stony silence. But don't let that scare you off, my blond/e, left-leaning, tulip-smoking friends. Study hard, and you might just get a job in that foxy ball-bearing factory one day!
—Posted by David Gianatasio

Publish date: April 10, 2009 https://stage.adweek.com/creativity/dutch-students-hopped-slidevertising-14345/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT