EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

Adam&eveDDB packs in star athletes for a spot worthy of Nike

Megan Rapinoe is one of several athletes celebrated by FIFA 20 for ignoring the naysayers. Adam&eveDDB

When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”—until everyone else starts doing it too.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."