When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”—until everyone else starts doing it too.
EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’
Adam&eveDDB packs in star athletes for a spot worthy of Nike
Megan Rapinoe is one of several athletes celebrated by FIFA 20 for ignoring the naysayers.
Adam&eveDDB
