Eva Longoria Joins Will Arnett in Latest Hulu Commercial

Video site airs its first spot on ABC

Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on for all I know. This was reportedly Hulu's first ad to air on ABC—which explains the green-eyed cameo by Eva Longoria, who stars on the network's Desperate Housewives. The ad continues the brand's celebrities-as-malicious-aliens thing, but it seems to have even more leering menace to it than before. Is David Icke writing this stuff now?


Join Dwyane WadeJulian DuncanAndrea BrimmerRick Gomez and more at Brandweek Masters Live, on Sept. 14-17, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}