Everyone in This Amazing Stock Photo Collection Is a Cancer Patient or Survivor

Simply lovely project from Isobar

Headshot of Tim Nudd

Nowhere is the world more carefree than inside stock photographs. The sense of normalcy they communicate is so pervasive, it's become cliché. Which is why it's such a stroke of genius that Isobar Poland is developing a stock-photo bank using only models who are cancer patients or survivors.

Life for them, of course, has been anything but carefree. Thus, their involvement in the "Photos for Life" project is joyfully defiant on a few levels. It shows cancer isn't a death sentence—indeed, that patients and survivors are just as capable of the most stereotypical happiness possible. And it lifts the gloom from the disease and bathes it in ridiculously perfect lighting.

Prices start at $75 for use on the web and in magazine, or as little as $8 for personal use. All profits go to the Rak'n'Roll Win Your Life! foundation to finance therapy for cancer patients. More images below.


Agency: Isobar, Poland

Managing Creative Director: Maciej Nowicki

Senior Copywriter: Jan Cieślar

Senior Art Director: Rafał Ryś

Photographers: Paweł Fabjański, Łukasz Ziętek, Jacek Poremba, Karol Grygoruk

Production Company: ShootMe

Production Company Producer: Michał Majewski

Graphic Designers: Adam Zawiasiński, Bartłomiej Bednarski

Programmer: Piotr Budek

Account Manager: Aleksandra Matuszewska

Integrated Director: Ewa Rzewuska-Wolska

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: December 12, 2014 https://stage.adweek.com/creativity/everyone-amazing-stock-photo-collection-cancer-patient-or-survivor-161922/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT