Experience a Race as the World’s Fastest Blind Sprinter
Adam&eveDDB puts 17 seconds of darkness to strong effect
The ad shows a race through the perspective of U.S athlete David Brown.
Adam&eveDDB / International Paralympic Committee
LONDON—When first viewing the new ad for the International Paralympic Committee, you might think your Wi-Fi is playing up or that the video hasn’t fully buffered. That’s because for the first 17 seconds of the 48-second spot, the screen is almost entirely black.
