Facebook Paints Giant, Useless QR Code on Roof of Headquarters

Scanning it opens fan page on site

Headshot of Tim Nudd

Painting enormous QR codes that are scannable from the air is something of a rite of passage for tech nerds—sort of like tagging a railway overpass in your hometown when you were a kid. Now, Facebook has gotten in on the action, unveiling a 42-foot wide QR code on the roof of its new headquarters at 1 Hacker Way in Menlo Park, Calif. When scanned, the code opens a Facebook fan page devoted to the code itself—a solipsistic bit of foolishness that perfectly mirrors some of the underwhelming aspects of QR codes themselves. This being Facebook, a lot of geekery went into testing the code. One employee hacked a Canon camera's firmware, strapped it to a homemade remote-controlled helicopter, and flew it over the roof—where it was able to take photos of the code. Of course, it worked. See a video of the paint job after the jump.

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: March 26, 2012 https://stage.adweek.com/creativity/facebook-paints-giant-useless-qr-code-roof-headquarters-139202/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT