The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial

Taking their photography game to the next level

Headshot of Alfred Maskeroni

Gay couple Kordale and Kaleb Lewis gained unexpected stardom by posting a photo of themselves and their daughters getting ready in their bathroom for the day ahead.

The Instagram snap went viral, with many people lauding their obvious love and care for their daughters while others, well—they were less than enthused, because they live in a bubble, under a bridge or somewhere in the past.

Well, now the Lewises have their first commercial deal. They teamed up with Nikon for an endearing look at their family and explain their experience of viral fame.

Check out the video here:

"This is us every day getting up at 5:30 in the morning and getting our daughters ready for school—and it was a simple innocent picture," says Kaleb. "Kordale was just like, 'I'm just letting ya'll know what I have to deal with'—and the next thing you know, it went viral and I'm still amazed like, 'Why'd this picture go viral?' "

The spot comes off as a well-shot home movie, but is still a delightful glimpse into this modern family's life. And meanwhile, here's the photo that started it all:




Client: Nikon

Agency: McCann

Co-Chief Creative Officers: Tom Murphy, Sean Bryan

Executive Creative Director: Larry Platt

Group Creative Director: Thomas Sullivan

Associate Creative Directors: Cameron Fleming, Calvin Lyte

Design Directors: George Katz, David Mashburn

Executive Producer: Kathy Love

Integrated Producers: Jory Sutton, Chandler Simms

Production Coordinator: Ryan Fitzsimons

Executive Music Producer: Eric David Johnson

Music Producer: Mike Ladman

Group Managing Director: Kevin Scher

Account Directors: Dana McCullough, Daniella Rey

Assistant Account Executive: Danielle Jimenez

Chief Strategy Officer: Steve Zaroff

Group Strategy Director: Julien Delatte

Strategist: Michele Kim

Production Company: Coverdale

Production Director: Douglas Gautraud

Director of Photography: Luca Fantini

Editing Company: The Whitehouse

Editor: Paul LaCalanra

Assistant Editor: David Rothstadt

Color Correction: Fergus McCall @ The Mill

Sound Engineering, Mixing: Tom Goldblatt @ Audio Engine

Music Company: South Music

@maskeroni Alfred Maskeroni is director of video for Adweek.
Publish date: January 15, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT