Faux Subway Posters Urge NYC Commuters to Curb Anti-Asian Hate

Campaign launched at the height of coronavirus-fueled xenophobia

Side by side photographs of the Pride Train subway poster
Though meant to protect Asian Americans, the community met Pride Train's latest campaign with criticism for using the Chinese flag. Pride Train

Key Insights:

Two weeks ago, when people still left their homes and New Yorkers took the subway to work, Thomas Shim and Evan Choi snuck from station to station pasting up posters. With the Metropolitan Transit Authority (MTA) logo stamped in the upper right corner and the familiar phrase “Service Information” emblazoned across the top, the posters looked like official public notices from the city agency that operates one of the world’s most busiest commuter systems.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.