Key insights:
- Other reports have noticed similar phases in how people are adjusting to quarantine life.
- Many brands are still unsure of how to strike the right tonal balance around the pandemic.
Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic.
