Fear, Then Calm Were Top-Performing Emotions in Social Ads for First Stretch of Lockdown

A new analysis found fitness and interior design visuals have been especially popular

Close-up of a woman sweating
Fitness was among the social media ad themes that have seen a performance boost under quarantine. Orangetheory

Key insights:

Social media users cycled through various stages of acceptance as quarantine realities started to set in last month, or at least that seems to be one takeaway from a new VidMob report that tracks the performance of various creative elements in social ads throughout lockdown measures taken to fight the COVID-19 pandemic.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.