Finally, There’s a Twitter Feed to Track Brands Saying ‘Bae’

The inevitable backlash to corporate social slang

Headshot of David Griner

Brands getting sassy and slangy with their tweets definitely created one of 2014's more dubious digital marketing trends, but the cuteness seems to be fading fast.

For evidence, look no further than the hottest Twitter feed of the moment, @BrandsSayingBae, which (as of this writing) is approaching 10,000 followers in just two days and has generated the attention of everyone from The Verge to Time.

The feed essentially compiles brand accounts tweeting slang terms like "bae" and "on fleek." The anonymous aggregator's tacit message to the featured brands is quite simple: Stop.

The examples are (so far as tweets go) relatively dated, with examples dating all the way back to March and April, when I'd argue that "bae" was considerably more novel.  It's hard to call this trend an epidemic when you have to reach back nearly a year to stock your first few dozen examples, but perhaps the intent was to lay a historical foundation.

Have a look at some of the examples below and be sure to follow the feed for plenty more.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."