For a World in Quarantine, Ikea Created a Simple Ad About Reconnecting With Your Home

McCann Madrid quickly generated a timely message

A photo of a woman upside down with text that says, 'We can turn everything around.'
The ad, produced in Spanish and English, highlights the positives of staying home. Ikea Spain

For better or worse, many of us around the world have never been closer to our homes.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."