Considering George Lucas's impressive mercenary instincts, it's amazing that this list of rejected Star Wars merchandise ideas exists at all, let alone that there's so much gold on it. Who wouldn't want a Jabba the Hutt beanbag chair, for instance? His fat folds look so comfortable. Those Han Solo carbonate popsicle molds are pretty boss, too. Everything on the list is the brainchild of mega-nerd toy designer Jason Geyer, who has a whole blog full of ideas he pitched back when he worked at a promotional merchandise company. It's totally worth exploring, but beware: You'll get even angrier at some of Lucas's more recent cash grabs when you realize how much legitimately cool stuff got passed over as a result.
Publish date: March 2, 2012 https://stage.adweek.com/creativity/force-these-rejected-star-wars-merchandise-ideas-138708/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT