Forget Football. Nick Offerman’s Glorious Nascar Music Video Will Get You Pumped for Racing

Two minutes of pure awesome

Headshot of Tim Nudd

You got a taste the other day. But now it's time for the whole damn gluten-stuffed main course, as NBC Sports has rolled out its complete two-minute video with Nick Offerman singing gloriously about Nascar.

It's a match made in heaven, really, as Offerman brings his world-weary, manly-man persona to the topic of America having gone soft, and needing the adrenaline shot of auto racing—along with all the accoutrements that culture brings, like grilled meats and American flag thongs—to set things right.

The video was made in-house, with Hungry Man's Dave Laden directing. A 60-second version will air right after the final whistle of NBC's Super Bowl telecast this Sunday, starting the network's engines nicely as it returns to broadcasting Nascar this summer.

Below, check out the script and credits.


America, it's time for a gut check.

If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they'd hang their powdered wigs in shame.

When our idea of danger is eating gluten, there's trouble afoot.

Yes, we the people have gotten soft, and all the likes in the world aren't gonna save us now.

But one thing will.

Welcome to the place where we speed all day

Where we bump and grind in a non-sexual way

Where scores are settled, and we break the rules

And everybody's got a set of badass tools

Get some Nascar in your life

Hello glory, goodbye strife

Welcome to the place that we call home

Where meats are grilled and you can bring your own

Where everyone's welcome and we all belong

Even my friend in his American flag thong

Get some Nascar in your life

Hug your kids and kiss your wife

You want Billy and Sally to learn about math and science?

Send them to the school of Nascar, they'll thank you for it.

Sure everybody at Nascar gets a trophy

As long as they win the f**king race

Watch your mouth

Did you know that less than 10 miles from Sonoma Raceway you can go wine tasting?

True story.

Get some Nascar in your life

Slap some butter on your knife

Welcome to the place where your beast is freed

Like the rubber hooves of a tire stampede

Where men and women compete together

Just like they did back in the 18-nevers

200 miles per freaking hour

700 freaking horse freaking power

VO: Neck and neck, the battle is down this last stretch/

And Offerman takes Harvick to the checkered flag

There's Harvick, Logano and Hamlin and Newman

Keselowski, Dale Jr, they're all super human

Jeff Gordon, Carl Edwards, Matt Kenseth, the Busches

And maybe Jimmie Johnson will come back and kick some tuchus

Hello glory, goodbye strife

You've got Nascar

In. Your. Life.


Client: NBC Sports

Agency: In-house

Chief Marketing Officer: John Miller

Senior Vice President, Marketing, Executive Creative Director: Bill Bergofin

Vice President, Brand, Co-Executive Creative Director: Lorin Finkelstein

Producer: Lindsay Davenport

Production Company: Hungry Man

Executive Producer, Creative Director: Allan Broce

Director: Dave Laden

Director of Photography: Eric Schmidt

Producer: Erin Sullivan

Line Producer: Craig Repass

Associate Creative Director: Craig Evans

Copywriters: Colin Nissan, Sean Farrell

Editing: Rock Paper Scissors

Visual Effects: The Mill

Music: Beacon Street

@nudd Tim Nudd is a former creative editor of Adweek.
Publish date: January 28, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT