French Anti-Racism PSA Uses Deepfake Tech to Show Many Faces of Prejudice

"Faces of Fear" by Publicis illustrates how hatred often stems from ignorance

Publicis / Ligue Internationale Contre le Racisme et l’Antisémitisme

Racism has many faces—and it stems from ignorance and fear, according to a new PSA for the International League Against Racism and Anti-Semitism (Ligue Internationale Contre le Racisme et l’Antisémitisme, or LICRA, in French).

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.