General Electric Joins Super Bowl Lineup With Pair of :45s

BBDO crafts inspirational spots with employees

Headshot of Tim Nudd

General Electric is jumping into this year's Super Bowl lineup with the two :45s below, focusing on GE employees and how the company helps keep the economy moving and other businesses and whole communities humming. In one spot, GE employees in Louisville's Appliance Park show how the company is changing the way appliances are manufactured in the U.S. In the other spot, GE employees in Schenectady, N.Y., discuss how they help power cities, schools, businesses and even beer. The ads from BBDO in New York, inspirational in tone and airing in the first and third quarters, follow similar though longer spots that were posted to YouTube in November, showing GE employees visiting cancer patients and seeing their aviation creations in flight. One other Super Bowl advertiser that will be pleased about this GE campaign is Anheuser-Busch. The Schenectady spot has a whole scene about Budweiser.

@nudd Tim Nudd is a former creative editor of Adweek.