Go Behind the Scenes of Adweek's Cover Shoot With Alex Morgan

It took teamwork to create images as powerful as the soccer superstar and pay-equity activist

I came to Adweek at the beginning of March, and three days into my new position as photo editor, I worked on my first cover shoot: Alex Morgan, co-captain of the U.S. soccer team, which, a day before publication, brought home the World Cup. To prepare, I scoured endless Google Images searches of her to see where she had been photographed, how and by whom. There was a common theme: soccer uniform, smiling, swimsuit, approachable, sexy, etc.

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